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About Us



Design Merchants is a Perth based business that is committed to elevating the quality of visual merchandising in the retail landscape. Operating since 2011, Design Merchants was started by Juliet Borshoff after she identified a need for flexible, creative visual merchandising services for small to medium businesses and events.

What We Believe

The business of retail always comes down to the bottom line, but at Design Merchants we believe there should always be room for fun. Visual merchandising is a positive outlet for staff and customers alike and helps to instill enjoyment and engagement into the retail experience.

The techniques of successful visual merchandising help improve your sales by making your customers’ shopping experience simpler and more pleasurable. It also allows a space for creativity and a sense of loyalty and responsibility amongst your staff. We believe that when nurtured, this can thrive and produce great results in terms of business growth and brand awareness.

Design Merchants is passionate about assisting retailers to unlock the hidden sales potential in their stores and working with them through a range of consulting services and training options.

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About Juliet Borshoff

Juliet, the Principal of Design Merchants, has over 20 years experience in the area of visual merchandising. Juliet has worked for well-known international brands including Habitat UK and Freedom Furniture as well as with many smaller and start-up brands and businesses across Western Australia. Juliet’s industry experience is matched by her extensive academic background, which includes studies in Fine Arts, Interior Design, Training and Project Management.

Juliet is a lover of great design, cats and dogs, good food and succulents. Molly is the studio dog and is a faithful assistant to the Design Merchants team.



 The Art & Science of Visual Merchandising