Design Merchants Study Tour: Stockholm
Staying just by the water opposite the Royal Palace was spectacular as well as being close to the old town and the main shopping areas. Here we went on walking tours through the back streets getting shown hidden gems and better-known brands alike.
We had presentations from H&M, Nordiska Kompaniet (NK), IKEA, Eriksson and Fillipa K plus many more so were really spoilt with the quality of retailers and their insights.
Here are some of my highlights:
Acne Studios, this flagship store housed in the building that the ‘Stockholm Syndrome’ heist took place in.
Old Molly, really effective and on-brand window displays.
H&M Men’s Store, stunning light fitting at the entry.
Nordiska Kompaniet (NK), Sweden’s premiere department store.
Magnum Pop-up inside NK.
Mood Shopping Mall, fun VM touches throughout the mall.
Urban Outfitters, housed in a gorgeous old theatre.
Nudie Jeans, personality abounds in this cute shop and you can watch jeans being altered in the centre of the store.
& Other Stories, one of the independent brands owned by the H&M group.
Bianchi Café & Cycles, a very clever bike/ café concept store.