Design Merchants VM Workshops February-March 2014

Design Merchants
Visual Merchandising Workshops
February – March 2014



Visual Merchandising (VM) is an invaluable tool for businesses and helps to represent your product in the best possible way. There are many elements that are involved in VM from the core fundamentals to creating visual theatre and inspiration for the best customer experience. This also means that there is a lot to learn! Because of this we are offering a series of workshops that range from beginners level to more intermediate ones on a range of aspects of VM.

These workshops will be held in the Design Merchants’ studio and combine visual merchandising and design theory as well as practical opportunities with our hands-on approach. Juliet Borshoff will share her knowledge of visual merchandising from over 18 years in the field to inspire you in your own business. You will get the chance to be creative, work with a range of exciting props and leave motivated and inspired.

These workshops will be designed around intimate groups of 6-8 people and refreshments will be provided.
Bookings can be made by emailing juliet@designmerchants.com.au


VM for Beginners

VM for Beginners


Saturday 22nd February
10am - 12pm
$125 (inc. GST)
Limit of 8 places

Refreshments included

This is an introduction to visual merchandising for those who are new to the area or just want to refresh their knowledge. We will cover the main design elements (window, displays, store layout, standards, etc.) and you will learn about the essence of VM.

Learn the value of visual merchandising to your business and the pitfalls many retailers fall into with their VM. Discover the top tips on how to look critically at how your brand is represented visually to your customer.

We will also look at the current trends in the retail and VM environments and give you inspiration to take back to your own businesses.



Creating Beautiful Groupings

Creating Beautiful Groupings


Saturday 8th March
10am - 12pm
$125 (inc. GST)
Limit of 8 places

Refreshments included

Be inspired in the Design Merchants studio and learn about different types of groupings of objects and the design theory behind them. We will take you through the top trends in VM and examples from around the globe.

Learn how to create a strong focal point in a retail space or at home. Have fun creating your own groupings using a selection of DM props. We will also look at how to create a theme for your groupings and how to focus the customer’s attention on the product or item that is most important.



Recycle, Reuse & Revamp

Recycle, Reuse & Revamp: Creating inspiring in-store displays


Saturday 22nd March
10am - 1pm
$150 (inc. GST)
Limit of 6 places

Refreshments included

Learn how to create interesting displays using recycled or vintage props, furniture and fixtures. Learn how to structure and merchandise different types of displays and how to create a strong focal point by choosing the best location for them. Discover how to revamp your displays and about the value of constant change.

Once we have gone through different examples and the current VM trends in pop-ups and displays from around the globe, you will create your own display using our range of props and get your creativity flowing!



Styling with Succulents

Styling with Succulents


Saturday 5th April
10am - 12pm
$125 (inc. GST)
Limit of 8 places

Refreshments included

Learn how to get the most out of groupings in your business or home with the addition of succulents. We will touch on caring for succulents but the focus is on their aesthetic beauty and how to work them into displays and groupings.

This is a follow-on workshop to ‘Creating Beautiful Groupings’ however it is not essential that you attend both. We will go over the design theory behind creating the perfect grouping of objects and how you can work succulents into these. This will be a fun hands-on session using our range of props.

(Includes a takeaway bag of cuttings to use when you get home.)