HATCH @ Karrinyup

We recently had the pleasure of designing and installing the visual merchandising concept for the new Hatch pop-up at Karrinyup Shopping Centre in collaboration with The Fashion Council of WA and Telstra Perth Fashion Festival. The brief was to create a uniquely curated space to feature a range of talented WA designers.

We used the existing fit-out shell to layer the concept onto and designed and built freestanding industrial racks, shelving and plinths to house the collections. We clad the counter in ply, designed signage fixtures and added new lighting to finish off the space. For the window display a structure was built out of the industrial fixtures to frame the mannequins and we also used this to hang accessories off using trapeze-looking swings.

It was a huge team effort and we had a ball working with the fantastic Hatch store team to merchandise and style the store. We also collaborated with Lisa Lou Lou who designed the vibrant Hatch murals and Code Bloom who created the beautiful floral arrangements.


Photos by Stevie Elle

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