Melbourne VM Highlights

After a busy week in Melbourne checking out the trade fairs and the many shopping areas I am back in the office reenergised and busy working on current projects. It was so exciting to see the attention to detail that so many retailers were putting into their visual merchandising in particular many of the smaller independents.

There were a few highlights merchandising wise, however, and the first of these was The Junk Company. The ‘old world’ table display in the window was absolutely beautiful and the shop interior did not disappoint either. It still had the cluttered exploratory feel that a vintage shop should have however they excelled in grouping similar items together in a way that was both eye catching and practical.

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Pollen in Flinders Lane was also a stand out and managed to feel like the shop was emerging out of the architecture. This had an enticing effect and it was irresistible not to enter when walking past fantastic visual merchandising inside and out!

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Cylk on Chapel Street had only recently opened and the store fit out was warm, textural and engaging. They had also just had students from Kangan Institute design a concept for both the window displays and in-store VM to add a touch of Spring. The attention to detail on the birdhouses and nests was exquisite and this complemented the interior and merchandise perfectly.

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These are just a few of the Visual Merchandising highlights amongst many and I will definitely be heading back to Melbourne for another trip soon!