Newspaper House Exhibition @ Brookfield Place

As part of Brookfield Place on St. Georges Terrace we were engaged to create a visual merchandising concept design for a temporary exhibition space in the corner tenancy of Newspaper House. The aim was to integrate artistic, historical and digital elements in order to engage and entice a range of different audiences. The temporary exhibition space would provide a forum to highlight the history of the building, as the old home of The West Australian, as well and its emergence into a contemporary setting after long sitting dormant.

One of the key aspects was to showcase old print hall equipment in the space. In order to display these we designed plinths that were brilliantly constructed by Dunk n Wagnell. The concept was to use old jarrah floorboards on the tops of the plinths to link the printing presses back to the image of where they would have sat in the old print hall.

A window concept was designed to capture and engage passing traffic and encourage them to enter the space. Taking inspiration from the printing presses themselves linocut prints were created by Juliet Borshoff to highlight the striking details of the presses. These were hung much like photos left to dry in an old darkroom. Old printers (type case) trays were also incorporated to provide a backdrop and showcase the beauty of these interesting relics of the past.

Using old newspaper images on metal easels and a large photograph of Newspaper House in the 1960s along with information on its history provided a framework for the space. Zebra Creative did the artwork for the signage and window decals. An interactive art installation created by Dunk n Wagnall and an interactive digital newspaper by Hatchd, which can be seen from outside the side window, rounded out the space.