Perth's Evolving Market Scene

It has been exciting to see the market scene in Perth emerging over the past few years into a fully-fledged arena for locally designed and hand-made products. One aspect that has been encouraging to see is the market stallholders’ awareness and willingness to learn about visual merchandising and its impact on their brand recognition and sales. Having presented several visual merchandising workshops for the market stall holders from Perth Upmarket as well as doing one-on-one consultations, we have seen this first hand.

Because of the highly competitive nature of a market, each stall has less time to capture the attention of customers. There are smaller walkways, larger crowds and a tighter configuration of outlets than in a traditional shopping area. These elements amongst others mean that stallholders are lifting their game and ensuring they have a visual strategy for their product even if their stall is only several metres wide. Capturing the attention of the passing customer becomes even more paramount when the flow of traffic is pushing them forward through the aisles. Therefore elements including signage, colour and design are crucial to presenting their product to its best advantage.

It is in this setting that the Wedding Upmarket sprang to life. The creative minds behind Perth Upmarket saw that there was gap in the wedding expo scene for a niche local offering of bespoke products and services. A select group of retailers were chosen from each category to provide a high quality and diverse offering to customers. The first Wedding Upmarket was held at Mosmans Restaurant on Saturday 13th of August.

It was decided that inspirational tables were needed to add all-important “dwell zones.” These are usually locations in retail outlets that allow customers to play and discuss as opposed to more commercial selling spaces. Design Merchants were engaged to create and style four distinct looks for wedding table settings using products from the Wedding Upmarket retailers. These were first set up and styled in a photo shoot for the ‘Upmarket Inspired Wedding Guide’ (shot by Perry from Bottega Photography) and then recreated on the day of the event.

The four looks chosen reflected current trends in wedding events and styling. These were black and white, fresh sorbet, vintage and blue and neutral. Of course we had to give each look a name to inspire the retailers and us and ensure strong distinct looks.

“Old School Elegance”- This is a mix of traditional black and white with a twist of vintage and a splash of moss green.

Old School Elegance
(Retailers’ products: Her Handpicked Harvest, Hire Society, Tamara Harrison Design, Mosmans, Mitchell and Dent, Rochelle Adonis Cakes and Confection)

“Cool Blue Contemporary”- A twist on a coastal look, with blues complemented by taupes and crisp white. Touches of soft green succulents and the chocolate of the magnolia branches give the look its strength.

Cool Blue Contemporary
(Retailers’ products: Eucalypt Homewares, Hire Society, Tamara Harrison Design, Mosmans, Dizzy Wizzy Design)

“Dusty Rose Vintage”- Vintage is a huge current trend, this look mixes antiques and collectibles in an eclectic and whimsical fashion. Bentwood chairs and mismatched china are given a more modern look by the addition of place cards and contemporary cutlery.

Dusty Rose Vintage
(Retailers’ products: Her Handpicked Harvest, Hire Society, Chandelabra, Tamara Harrison Design, Mosmans, Pretty Paper Co.)

“Sorbet Wonderland”- Contemporary china mixed with fresh citrus colours in the flowers and place cards. Vintage decanters and glassware are used as vessels to evoke field picked flowers.

Sorbet Wonderland
(Retailers’ products: Hire Society, Chandelabra, Tamara Harrison Design, Mosmans, Invites of Distinction)

We also merchandised the Upmarket Handpicked area, which had a selection of retailers and DIY ideas from the Wedding Upmarket team.

Handpicked Area

All in all it was a fantastic event to be involved with and the response from brides, grooms and their friends and family on the day was overwhelmingly positive. The calibre of stalls from the retailers was excellent and the overall feel of the event was stylish and elegant. Just another great addition to Perth’s market scene!