Urban Locavore WA Artisan Producers Royal Show Stall

I was approached to create a visual merchandising concept for 8 WA artisan producers under the banner of Urban Locavore for their Royal Show stall. These fantastic local producers included Forager Handmade Preserves, Littlesweet Baking, Cookie Dough Biscuits, poach pear , Pretsel Vineyard, Andersen Cacao Creations, Riki Kaspi “Moroccan Journey” Products and Katie Joy's Free Range Eggs

The look we went for was rustic, natural and wholesome with an exclusive, gourmet aesthetic. We used the beautiful ceramic ‘Functionality’ range by Patricia Fernandes Ceramic Artist to add a contemporary flavour as well as props and furniture from our Design Merchants selection. The use of screen-printing on calico, chalkboards and touches of greenery brought the look together. All in all it worked out as a fantastic gourmet celebration of an awesome group of local producers that had come together to share their passion for great food with people at the Royal Show!

The show is on until the 5th October and they can be found in the IGA Fresh from WA Pavillion.


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