Westfield Whitford City’s Christmas Gift Card Tree

Here are the results of a (very exciting) recent brief which was to create a display to highlight and promote the Westfield Christmas gift cards at Whitford City.

As part of this we created a large and small “gift card tree” using whitewashed wooden crates as the structure. These were merchandised using oversized gift cards and gift boxes tied with bows, assorted props and retailers product. All in all this created a fun, interactive display that focuses on the message behind a gift card, which you buy now i.e., for Christmas, and give the gift of choice from the variety of retailers at a later date.

Whitford gift card A

Whitford gift card C

Whitford gift card D

Whitford gift card E

Whitford gift card F

Whitford gift card G

Whitford gift card H

Whitford gift card I