Chocolate Gift Hampers Galore

Well this wasn’t the toughest job I have ever had! Collaborating with the team at Margaret River Chocolate Company to create a range of gift hampers full of their chocolate products and gourmet Providore range. My mouth is watering just thinking about it!

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Vintage Christmas Storybook at Look Feel Be

With Whatley Crescent, Maylands being my local high street I was very excited to be asked to do a Christmas window for one of it’s retailers, Look Feel Be (LFB), where I am also a regular customer. Well from the beginning to completion, working on the Christmas window concept for LFB was a very Maylands affair and lots of fun!

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A Spoonful of Christmas

The idea for the Christmas window concept for The Margaret River Chocolate Company’s city store window was simple. To capture the childish wonder of Christmas and to celebrate all things chocolate...

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Spring Arrives at The Margaret River Chocolate Co.

Our brief from The Margaret River Chocolate Company was to create a spring inspired window display for their city concept store. The window is also part of Perth Fashion Festival’s Windows of the City competition where people can vote for their favourite spring city window.

Spring Harvest (sm)


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Melbourne VM Highlights

After a busy week in Melbourne checking out the trade fairs and the many shopping areas I am back in the office reenergised and busy working on current projects. It was so exciting to see the attention to detail that so many retailers were putting into their visual merchandising in particular many of the smaller independents.

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SEWELLERY ‘Pops-in’ to 140

The latest addition to the 140 Pop-up Project is SEWELLERY and let me start by saying that this design and set-up was so much fun to do!

Sewellery Blog

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Newspaper House Exhibition @ Brookfield Place

As part of Brookfield Place on St. Georges Terrace we were engaged to create a visual merchandising concept design for a temporary exhibition space in the corner tenancy of Newspaper House. The aim was to integrate artistic, historical and digital elements in order to engage and entice a range of different audiences.

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Visual Merchandising Seminar

Visual merchandising is a powerful tool in the world of retail but can also apply to any area that represents your brand to your customer. Whether a hairdressing salon, car-yard, wholesaler or office, any of these businesses need to employ a visual strategy to successfully represent their brand to their customers.... Read More...

Zara Bryson Pop-up @ 140

As part of the 140 Pop-up Project we had the opportunity to create a shop design for the Zara Bryson Pop-up....

Front after Intro

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We Heart Vintage Pop-up

Here are some images of the final results of the new We Heart Vintage Pop-up, part of the 140 Pop-up Project....

We Heart Vintage

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Miss Brown Vintage Pop-up

Miss Brown Vintage has come on-board the 140 Pop-up Project. We had been very fortunate to be engaged to design and merchandise the store and were excited to work within the parameters of a pop-up shop...

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Styling Workshop Wrap

Well we had a very successful night at our first Styling Workshop held in collaboration with Trio. There was an almost festive atmosphere with everyone joining in, asking questions and offering suggestions....

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Styling Workshop

Visual merchandising and interior styling have many elements in common. In essence however they are both about looking at a space or display from a customer’s point of view in order to best engage and inspire them. In a shop the objective is to reflect and promote your brand and product. In your home the goal is usually to reflect your own style and personality and create a relaxed, warm space for family and friends.

Styling Workshop for Your Home

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VM Resolutions

Although I am not a huge fan of New Year’s resolutions I think it is essential at this time of year to evaluate the success of your store environment and the store experience your customer receives. When you examine the performance of your business over the past year, are you confident you have maximised the visual marketing of your brand and are using merchandising techniques that enhance your product?

VMResolutions
How will you attract your share of these customers this year?

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