VM Resolutions

Although I am not a huge fan of New Year’s resolutions I think it is essential at this time of year to evaluate the success of your store environment and the store experience your customer receives. When you examine the performance of your business over the past year, are you confident you have maximised the visual marketing of your brand and are using merchandising techniques that enhance your product?

How will you attract your share of these customers this year?


So What is Visual Merchandising?

There often remains a perception that visual merchandising (VM) is just ‘window dressing’ or even worse just ‘making things look pretty’. These out-dated perceptions overlook the value that visual merchandising adds to the customer’s experience of a brand.

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