Style Studio @ Westfield Whitford City

When I was asked to create a Style Suite at Westfield Whitford City, I was very excited to use some of the inspiration from the cities and retail experiences I had seen on my recent retail tour and ideas that had developed from this...

Style Suite Whitford City (thmb)

Read More...

Design Merchants Study Tour: Barcelona

Oh Barcelona, it was so nice seeing you again!

It was so exciting to be in Barcelona again and a great way to finish off the tour with a bang. One of the first things we did was a walking tour, led by Howard Saunders of Echochamber...

DM Barcelona

Read More...

Design Merchants Study Tour: London

I always love going back to London, where I lived for a few years in my early twenties and developed my love of visual merchandising. This visit did not disappoint...

DM Tour London

Read More...

Design Merchants Study Tour: Seattle

Ok, so to start with let me just say I really loved Seattle! It didn’t hurt that the weather was amazing and we were staying near the water by the Pike Place Markets, which were a definite highlight. The area surrounding it was also full of great bars, shops and cool alleyways that I also loved...

Seattle cover pic

Read More...

Street Pianos at Brookfield Place, Perth

We were excited to be asked again to create this years installations on the street pianos for Arts Brookfield in Brookfield Place, Perth....

Arts Brookfield Pianos Crop

Read More...

Design Merchants Study Tour: San Francisco

Well I have been back from the Westfield Retail Study Tour for almost a week and have gotten straight back into awaiting projects. I have however had a chance to start going through the 4000 or so photos that I took, the three notebooks full of notes and sketches and to debrief from the many interesting conversations I had with the great mix of people on the tour.

With so much to digest from the tour I thought that over the next few weeks I would do a news-post for each of the cities we went to, starting with San Francisco and following with Seattle, Stockholm, London and Barcelona.


San Fran Tour Pic

Read More...

Design Merchants Study Tour

Get ready for a lot of exclamation marks… I have some very exciting news!!!

This May I will be taking part in the Westfield World Retail Study Tour!!! This is an intensive two-week tour of many of the top retail hot-spots and trends from around the world. This year the cities are...

Study Tour Cities

Read More...

Back To School VM

To inspire the customers at Westfield Whitford City, we designed a display to showcase back to school related product...


Backpacks 4 thmb

Read More...

Fremantle Markets Official Merchandise Stall

Here are the results of a fantastic collaboration with the Fremantle Markets to design and merchandise their new merchandise stall...

Freo Markets Th

Read More...

Arts Brookfield “Sit Play Listen”

As part of Brookfield Place Perth’s Piano Festival, we were asked to create mini-installations on three pianos that were situated throughout the precinct for people to play...

Arts Brookfield Sit Play Listen (4)

Read More...

Urban Locavore WA Artisan Producers Royal Show Stall

I was approached to create a visual merchandising concept for 8 WA artisan producers under the banner of Urban Locavore for their Royal Show stall.

DM PRC Locavore Thumb

Read More...

The Design Merchants VM Training Day

The planning is complete, the venue has been found and the date set which means one thing… the first official Design Merchants Visual Merchandising Training Day is finally happening!

DM VM Training Day

Read More...

A Postcard from Design Merchants

Well it is almost two years ago to the day that the Design Merchants website went live and it has been quite a ride so far. I left Freedom in March 2011 after over 13 years as a Visual Merchandiser and State Visual Merchandising Manager ready for a new business and life adventure...

MollyandMeSml

Read More...

A Spoonful of Christmas

The idea for the Christmas window concept for The Margaret River Chocolate Company’s city store window was simple. To capture the childish wonder of Christmas and to celebrate all things chocolate...

Spoonful thumb

Read More...

Spring Arrives at The Margaret River Chocolate Co.

Our brief from The Margaret River Chocolate Company was to create a spring inspired window display for their city concept store. The window is also part of Perth Fashion Festival’s Windows of the City competition where people can vote for their favourite spring city window.

Spring Harvest (sm)


Read More...

Melbourne VM Highlights

After a busy week in Melbourne checking out the trade fairs and the many shopping areas I am back in the office reenergised and busy working on current projects. It was so exciting to see the attention to detail that so many retailers were putting into their visual merchandising in particular many of the smaller independents.

Melb

Read More...

SEWELLERY ‘Pops-in’ to 140

The latest addition to the 140 Pop-up Project is SEWELLERY and let me start by saying that this design and set-up was so much fun to do!

Sewellery Blog

Read More...

Newspaper House Exhibition @ Brookfield Place

As part of Brookfield Place on St. Georges Terrace we were engaged to create a visual merchandising concept design for a temporary exhibition space in the corner tenancy of Newspaper House. The aim was to integrate artistic, historical and digital elements in order to engage and entice a range of different audiences.

NpThmb

Read More...

Zara Bryson Pop-up @ 140

As part of the 140 Pop-up Project we had the opportunity to create a shop design for the Zara Bryson Pop-up....

Front after Intro

Read More...

We Heart Vintage Pop-up

Here are some images of the final results of the new We Heart Vintage Pop-up, part of the 140 Pop-up Project....

We Heart Vintage

Read More...

Miss Brown Vintage Pop-up

Miss Brown Vintage has come on-board the 140 Pop-up Project. We had been very fortunate to be engaged to design and merchandise the store and were excited to work within the parameters of a pop-up shop...

DMMBThumb

Read More...

Patricia Fernandes

Patricia Fernandes is a Perth based contemporary ceramic artist. Patricia has an extensive range of exquisite jewellery pieces as well as adding wall plaques to the mix. Patricia knew that they weren’t being showcased to their full potential and wanted to improve the presentation of her market stall at the Perth Upmarket. Design Merchants to the rescue! Read More...