The Importance of Planning in Visual Merchandising

When undertaking any visual merchandising, whether for a market, shop, event
or expo, it is essential to plan. Without a plan time and money will be
wasted on redoing displays or sales opportunities will be missed if you have
the incorrect fixtures or signage. In the context of the market we have
listed some of our top tips for preparing a market stall for market day in
our latest guest blog for Perth Upmarket: Preparing Your Market Stall for The Big Day.

You can also see our previous guest blog for Perth Upmarket on The Add-on
value of Visual Merchandising in the Market Environment
.

Perth's Evolving Market Scene

It has been exciting to see the market scene in Perth emerging over the past few years into a fully-fledged arena for locally designed and hand-made products. One aspect that has been encouraging to see is the market stallholders’ awareness and willingness to learn about visual merchandising and its impact on their brand recognition and sales. Having presented several visual merchandising workshops for the market stall holders from Perth Upmarket as well as doing one-on-one consultations, we have seen this first hand...

Sorbet Wonderland 1

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Patricia Fernandes

Patricia Fernandes is a Perth based contemporary ceramic artist. Patricia has an extensive range of exquisite jewellery pieces as well as adding wall plaques to the mix. Patricia knew that they weren’t being showcased to their full potential and wanted to improve the presentation of her market stall at the Perth Upmarket. Design Merchants to the rescue! Read More...