VM Resolutions

Although I am not a huge fan of New Year’s resolutions I think it is essential at this time of year to evaluate the success of your store environment and the store experience your customer receives. When you examine the performance of your business over the past year, are you confident you have maximised the visual marketing of your brand and are using merchandising techniques that enhance your product?

VMResolutions
How will you attract your share of these customers this year?

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So What is Visual Merchandising?

There often remains a perception that visual merchandising (VM) is just ‘window dressing’ or even worse just ‘making things look pretty’. These out-dated perceptions overlook the value that visual merchandising adds to the customer’s experience of a brand.

Mimco External Read More...

Christmas Workshop Top Tips

Christmas is an important opportunity to connect with your customer. By inspiring them with amazing displays and windows you are able to engage them with the product or service you have on offer.

DM Christmas Workshop
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The Countdown to Christmas

For retailers, there is one main event that cannot be ignored on the retail
calendar- Christmas. Although there are predictions this year that it will
not pull customers out of their retail haze, it is still one of the best
bets to get the cash registers ringing... Read More...

The Importance of Planning in Visual Merchandising

When undertaking any visual merchandising, whether for a market, shop, event
or expo, it is essential to plan. Without a plan time and money will be
wasted on redoing displays or sales opportunities will be missed if you have
the incorrect fixtures or signage. In the context of the market we have
listed some of our top tips for preparing a market stall for market day in
our latest guest blog for Perth Upmarket: Preparing Your Market Stall for The Big Day.

You can also see our previous guest blog for Perth Upmarket on The Add-on
value of Visual Merchandising in the Market Environment
.