Jan 2012
Styling Workshop
29/01/12 20:34 Filed in: Events | Upcoming Workshops
Visual merchandising and interior styling have many elements in common. In essence however they are both about looking at a space or display from a customer’s point of view in order to best engage and inspire them. In a shop the objective is to reflect and promote your brand and product. In your home the goal is usually to reflect your own style and personality and create a relaxed, warm space for family and friends.
VM Resolutions
16/01/12 23:45 Filed in: Knowledge
Although I am not a huge fan of New Year’s resolutions I think it is essential at this time of year to evaluate the success of your store environment and the store experience your customer receives. When you examine the performance of your business over the past year, are you confident you have maximised the visual marketing of your brand and are using merchandising techniques that enhance your product?
How will you attract your share of these customers this year?
