Experiential Styling, Visual Merchandising & Activations
We create considered environments for retail, brands and events designed to captivate, connect and leave a lasting impression.
What we do
Activations
Immersive brand moments designed to attract attention and create engagement.
Thoughtful retail environments designed to strengthen brand presence.
Events
Considered event styling designed to create atmosphere and impact.
Visual Merchandising
Drapery & Florals
Layered, sculptural installations that bring softness, texture and atmosphere into a space.
At Design Merchants, we create considered environments that transform spaces and strengthen brand experiences.
With over 15 years of industry expertise, we work across retail, activations and event bringing together visual merchandising, styling, drapery and florals to create spaces that feel impactful, cohesive and memorable.
Who we work with
The Westin, Perth
Westfield
Homecraft Textiles
The Square Mirrabooka
Unilodge
Curtin University
Taylor Weir
Cockburn Gateway
Belmont Forum
ERCEG Management
Midland Gate
ITP Australia
Recent Projects
Christmas at The Westin
A refined festive installation layered with classic whites, metallic accents and timeless styling to create an elegant seasonal experience.
Lunar New Year
at Unilodge, Curtin
A vibrant Lunar New Year installation featuring layered reds, soft pinks and cherry blossom elements designed to bring warmth, celebration and atmosphere into the space.
Recent work and behind the scenes
Meet the Creative Director
Hi, I’m Juliet Borshoff
In 2011, I launched Design Merchants. Since then, I’ve been fortunate enough to develop a team I adore and create engaging, interesting, and sometimes over-the-top Visual Merchandising displays all over Perth. I love what we do, and I love sharing the joy and creativity of this industry with others, not only through designing and implementing campaigns and displays for clients but also by teaching Visual Merchandising skills to business owners and creatives via workshops and courses.