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About Us

Since 2011, we’ve been bringing captivating displays and experiences to life throughout Perth’s creative and commercial landscape. From curating engaging retail activations and displays to offering comprehensive mentoring and training services. We are committed to elevating brands, educating people and providing overall visual excellence.

Floral Installations

Cultural & Seasonal Styling

Events & Activations

Visual Merchandising

Drapery & Backdrops

Workshops & Consulting

Meet the Creative Director

Hi, I’m Juliet Borshoff

In 2011, I launched Design Merchants. Since then, I’ve been fortunate enough to develop a team I adore and create engaging, interesting, and sometimes over-the-top Visual Merchandising displays all over Perth. I love what we do, and I love sharing the joy and creativity of this industry with others, not only through designing and implementing campaigns and displays for clients but also by teaching Visual Merchandising skills to business owners and creatives via workshops and courses.

Our Recent Work

The creative brief for this fun @cityofperthlibrary cabinet design was to create an engaging display for @plasticfreejuly that would highlight the small changes that everyone can make to reduce the use of plastics and show examples of these. We too
Congratulations to Team adidads & Team Sub Par who have been taking part in the Winter @shitboxrally from Perth to Darwin with proceeds going to @cancercouncil My brother, Mike, and his great three mates have been preparing their vehicles and f
We can't believe we're half way through the year already - where has the time gone?! In January, Juliet wrote a blog post on brand activation trends to expect in 2025, and now we're checking in. Which of these trends have you seen in the wild, and a
While the team has been making magic behind the scenes, Juliet was taking a well-earned break in Greece. Don’t worry Jules, we’ve got it covered!! Happy International Selfie Day 📷 ✨ #designmerchants #designmerchantsperth #international
We've loved working with Curtin University on a wide range of fun activations, and were lucky enough to receive some kind words about our work so far... #designmerchants #designmerchantsperth #clientfeedback
Swipe through to see the transformation these flowers undertook to be a part of the @taylorweirperth Gala Night Graduation Event 👀💜 #designmerchants #designmerchantsperth #floralinstallation #eventstyling
All of our warehouse scraps are carefully sorted, and recycled wherever possible. We believe that sustainability means being mindful of every step we take, and continuing to make more sustainable changes wherever we can! 🌍♻️ #designmerchants #desi
Happy Birthday Edgar! 🐶 🎂🥳 He is 2 years old! Edgar spends most days watching the world go past in the workshop, enjoys supervising the team and is as obsessed with drapery and fabrics as we are! 🤍 #designmerchants #warehousedog #designmerchant
This whimsical botanical green display we created represents the 'eclectic editorial' trend perfectly. This style often mixes modern and vintage aesthetics with quirky additions, like the fig branches we've added to these moss towers. This style make
Our newest fabric colourway is now available for hire! Olive is sophisticated, elevated and looks perfect styled with natural accents of greenery and florals 🌿🌸 Message us for more information about our drapery, backdrop and styling services. And
Clouds of pink for the @westinperth Pink High Tea Floral Installation in the Haven Lounge. A very popular backdrop for photos while you’re enjoying high tea by all accounts! 📸🌸
Looking back at one of our favourite Mother's Day photo moment activations from a few years back @cockburngateway ! 💌 💌💌 #designmerchants #designmerchantsperth #retailactivation
It’s definitely the day for bunnies…thinking back to this display we created for @maxandhound with these adorable @jellycat cuties. 🐰💕🐇 #easterdisplay #visualmerchandising
I've got a secret obsession with hotel trolleys! We are lucky that we get to use one of the trolleys @westinperth to deliver the precious (floral) cargo when we are installing the High Tea installations in The Haven Lounge. 🌸
It was a floral extravaganza for the @westinperth Easter Chocolate High Tea VM installation. With flower towers, gold vessels full of roses, lolly jars and cocktail glasses...and of course some bunnies for that Easter touch.