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Navigate the world of visual merchandising with Design Merchants Founder & Creative Director Juliet Borshoff, sharing visual merchandising inspiration, tips, trends and designs.

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Top 10 Tips for Starting Out in Drapery
Top 10 Tips for Starting Out in Drapery

Drapery has become one of my favourite styling tools - it’s versatile, reusable, and instantly transforms a space. Whether you’re dressing a retail window, creating a backdrop for an event, or adding texture to an activation, fabric can soften, frame, and elevate almost anything. Discover expert tips for using drapery in visual merchandising and event styling, from fabric choices to safety and finishing touches, and learn what really works.

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Take a look at our other blogs…

Juliet Borshoff Juliet Borshoff

10 Essential Skills that Every Visual Merchandiser Needs

As a Visual Merchandiser (VM) myself, I've had the privilege of working with, hiring, and training hundreds of Visual Merchandisers over my 28 years in the industry. One thing I know is that they are a special breed of talented creatives.

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Juliet Borshoff Juliet Borshoff

Welcome to our New Blog Series!

In our new blog series I will be sharing visual merchandising and design inspiration, tips, and designs, including our own. I hope to inspire and share knowledge about visual merchandising, a field that I have spent 28 years in.

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Meet the author!

Juliet Borshoff is a practicing Visual Merchandiser and Designer who walks the walk and talks the talk. She is passionate about visual merchandising (VM) and loves to create meaningful customer experiences for her clients as well as share her 28 years of knowledge in the industry. Juliet is a dog mum, mid-century collector and lover of gardening and travelling.