Check out the latest blog post

Navigate the world of visual merchandising with Design Merchants Founder & Creative Director Juliet Borshoff, sharing visual merchandising inspiration, tips, trends and designs.

Featured
Christmas Display Trends I Love 2025
Christmas Display Trends I Love 2025

I have been in research mode for some time now looking ahead to the coming festive season’s displays and activations. These are my interpretation of the trends I have seen through the lens of someone who has been in the visual merchandising industry for almost 30 years. There are twists on classic Christmas themes and current event trends moving into festive mode.

Read More →

Take a look at our other blogs…

Juliet Borshoff Juliet Borshoff

Welcome to our New Blog Series!

In our new blog series I will be sharing visual merchandising and design inspiration, tips, and designs, including our own. I hope to inspire and share knowledge about visual merchandising, a field that I have spent 28 years in.

Read More

Meet the author!

Juliet Borshoff is a practicing Visual Merchandiser and Designer who walks the walk and talks the talk. She is passionate about visual merchandising (VM) and loves to create meaningful customer experiences for her clients as well as share her 28 years of knowledge in the industry. Juliet is a dog mum, mid-century collector and lover of gardening and travelling.