One thing I can always tell when I enter a store is if the business conducts regular floorwalk checklists. What is a floorwalk you may ask? A floorwalk is just what it sounds like, walking the floor of your store (with a notepad in hand!) Starting at the front of your store and critiquing, assessing and listing actions for any areas of success, improvement and future plans.

It was in March 2011 that I left my position as State Visual Merchandising Manager WA at Freedom to start my next chapter, founding Design Merchants.

It can be overwhelming when deciding what to put in your window display or how to brief a visual merchandiser/designer. Window displays can be pivotal in attracting customers and conveying your brand's essence. Here are 5 of my favourite window display formats.

As a Visual Merchandiser (VM) myself, I've had the privilege of working with, hiring, and training hundreds of Visual Merchandisers over my 28 years in the industry. One thing I know is that they are a special breed of talented creatives.

In our new blog series I will be sharing visual merchandising and design inspiration, tips, and designs, including our own. I hope to inspire and share knowledge about visual merchandising, a field that I have spent 28 years in.